{"id":18525,"date":"2026-06-09T10:53:21","date_gmt":"2026-06-09T10:53:21","guid":{"rendered":"https:\/\/edu-webdesign.com\/?p=18525"},"modified":"2026-06-09T13:28:10","modified_gmt":"2026-06-09T13:28:10","slug":"neurodesign","status":"publish","type":"post","link":"https:\/\/edu-webdesign.com\/en\/neurodesign\/","title":{"rendered":"Neurodesign"},"content":{"rendered":"
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A d\u00f6nt\u00e9sek l\u00e1thatatlan r\u00e9tegei \u2013 Mi t\u00f6rt\u00e9nik val\u00f3j\u00e1ban egy weboldalon?\nBevezet\u0151<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Amikor weboldalakr\u00f3l besz\u00e9l\u00fcnk, a legt\u00f6bb besz\u00e9lget\u00e9s a designr\u00f3l, a funkcionalit\u00e1sr\u00f3l vagy a konverzi\u00f3r\u00f3l sz\u00f3l.Legyen modern. Legyen gyors. Legyen l\u00e1tv\u00e1nyos. A val\u00f3s\u00e1g azonban enn\u00e9l j\u00f3val \u00f6sszetettebb. Az emberek nem puszt\u00e1n inform\u00e1ci\u00f3k alapj\u00e1n d\u00f6ntenek. A d\u00f6nt\u00e9seink m\u00f6g\u00f6tt olyan \u00e9rzelmi \u00e9s pszichol\u00f3giai folyamatok h\u00faz\u00f3dnak meg, amelyek gyakran tudattalanul befoly\u00e1solj\u00e1k, hogy maradunk-e egy oldalon, b\u00edzunk-e egy szolg\u00e1ltat\u00f3ban, vagy v\u00e9g\u00fcl kapcsolatba l\u00e9p\u00fcnk-e vele. A neurodesign sz\u00e1momra nem a figyelem megszerz\u00e9s\u00e9r\u0151l sz\u00f3l. A figyelem csup\u00e1n az els\u0151 l\u00e9p\u00e9s. A val\u00f3di k\u00e9rd\u00e9s az, hogyan jut el valaki a figyelemt\u0151l a bizalomig, a bizalomt\u00f3l a kapcsol\u00f3d\u00e1sig, majd v\u00e9g\u00fcl a d\u00f6nt\u00e9sig.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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1. r\u00e9teg \u2013 Figyelem<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A legt\u00f6bb v\u00e1llalkoz\u00e1s itt kezdi a gondolkod\u00e1st. Hogyan ragadjuk meg az emberek figyelm\u00e9t? Ez term\u00e9szetesen fontos k\u00e9rd\u00e9s. Az emberi agy \u00f6szt\u00f6n\u00f6sen reag\u00e1l bizonyos vizu\u00e1lis ingerekre:<\/p>

  • arcokra,<\/li>
  • \u00e9rzelmekre,<\/li>
  • mozg\u00e1sra,<\/li>
  • kontrasztokra,<\/li>
  • \u00fajdons\u00e1gokra.<\/li><\/ul>

    Ezek azok az elemek, amelyek miatt meg\u00e1llunk egy pillanatra. Fontos azonban meg\u00e9rteni, hogy a figyelem m\u00e9g nem jelent \u00e9rdekl\u0151d\u00e9st. Naponta t\u00f6bb sz\u00e1z dolog ragadja meg a figyelm\u00fcnket, m\u00e9gsem v\u00e1s\u00e1rolunk, nem k\u00e9r\u00fcnk aj\u00e1nlatot \u00e9s nem l\u00e9p\u00fcnk kapcsolatba vel\u00fck.<\/p>

    A figyelem csup\u00e1n annyit jelent:<\/p>

    \u201e\u00c9szrevettem.\u201d<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    2. r\u00e9teg \u2013 \u00c9rdekl\u0151d\u00e9s<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Miut\u00e1n valami felkeltette a figyelm\u00fcnket, az agyunk szinte azonnal feltesz egy k\u00e9rd\u00e9st:<\/p>

    \u201eVan ennek k\u00f6ze hozz\u00e1m?\u201d<\/strong><\/p>

    A l\u00e1togat\u00f3t ilyenkor nem a v\u00e1llalkoz\u00e1s \u00e9rdekli. Nem az \u00e9rdekli, hogy mikor alakult a c\u00e9g, h\u00e1ny \u00e9ve m\u0171k\u00f6dik, vagy mennyire b\u00fcszke a tulajdonos a munk\u00e1j\u00e1ra. \u0150 a saj\u00e1t probl\u00e9m\u00e1j\u00e1val \u00e9rkezik. A saj\u00e1t k\u00e9rd\u00e9seire keresi a v\u00e1laszt.\u00a0 A saj\u00e1t bizonytalans\u00e1g\u00e1t szeretn\u00e9 cs\u00f6kkenteni.<\/p>

    Az \u00e9rdekl\u0151d\u00e9s akkor alakul ki, amikor a l\u00e1togat\u00f3 azt \u00e9rzi:<\/p>

    \u201eEz r\u00f3lam sz\u00f3l.\u201d<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    3. r\u00e9teg \u2013 Biztons\u00e1g<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Sokan azt gondolj\u00e1k, hogy a weboldal els\u0151dleges feladata az \u00e9rt\u00e9kes\u00edt\u00e9s. Val\u00f3j\u00e1ban sokkal fontosabb feladata van. Biztons\u00e1got kell\u00a0 teremtenie.<\/p>

    Az emberi agy folyamatosan kock\u00e1zatot \u00e9rt\u00e9kel.<\/p>

    A l\u00e1togat\u00f3 nem tudatosan ilyen k\u00e9rd\u00e9seket tesz fel mag\u00e1nak:<\/p>

    • Megb\u00edzhatok benn\u00fck?<\/li>
    • Val\u00f3di emberek \u00e1llnak m\u00f6g\u00f6tte?<\/li>
    • \u00c9rtenek ahhoz, amit csin\u00e1lnak?<\/li>
    • J\u00f3 helyen j\u00e1rok?<\/li>
    • Mi t\u00f6rt\u00e9nik, ha kapcsolatba l\u00e9pek vel\u00fck?<\/li><\/ul>

      Miel\u0151tt b\u00e1rki v\u00e1s\u00e1rolna vagy aj\u00e1nlatot k\u00e9rne, el\u0151sz\u00f6r azt szeretn\u00e9 tudni, hogy biztons\u00e1gban van-e. A bizalom nem egy gomb. Nem egy funkci\u00f3. Hanem egy \u00e9rz\u00e9s.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      4. r\u00e9teg \u2013 Kapcsol\u00f3d\u00e1s<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      A bizalom ut\u00e1n k\u00f6vetkezik valami m\u00e9g fontosabb.A kapcsol\u00f3d\u00e1s. Az emberek nem csup\u00e1n szolg\u00e1ltat\u00e1sokat v\u00e1lasztanak. Embereket v\u00e1lasztanak. Olyan embereket, akiknek a gondolkod\u00e1sm\u00f3dj\u00e1val azonosulni tudnak. Olyan embereket, akik \u00e9rtik a probl\u00e9m\u00e1ikat. Olyan embereket, akiknek a szeml\u00e9lete k\u00f6zel \u00e1ll hozz\u00e1juk.<\/p>

      Itt v\u00e1lnak fontoss\u00e1:<\/p>

      • a t\u00f6rt\u00e9netek,<\/li>
      • a szem\u00e9lyes bemutatkoz\u00e1sok,<\/li>
      • az esettanulm\u00e1nyok,<\/li>
      • a val\u00f3di tapasztalatok,<\/li>
      • az emberi jelenl\u00e9t.<\/li><\/ul>

        A kapcsol\u00f3d\u00e1s pillanat\u00e1ban a l\u00e1togat\u00f3 m\u00e1r nem egy weboldalt l\u00e1t. Hanem embereket.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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        5. r\u00e9teg \u2013 Megk\u00f6nnyebb\u00fcl\u00e9s<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        Ez az a pont, amir\u0151l a legt\u00f6bb marketinges besz\u00e9l a legkevesebbet. Pedig sok d\u00f6nt\u00e9s m\u00f6g\u00f6tt val\u00f3j\u00e1ban nem v\u00e1gy \u00e1ll. Hanem megk\u00f6nnyebb\u00fcl\u00e9s. Az emberek nem felt\u00e9tlen\u00fcl \u00faj weboldalt szeretn\u00e9nek. Nem felt\u00e9tlen\u00fcl coachingot szeretn\u00e9nek. Nem felt\u00e9tlen\u00fcl \u00faj szolg\u00e1ltat\u00f3t keresnek.<\/p>

        Hanem szeretn\u00e9nek megszabadulni egy probl\u00e9m\u00e1t\u00f3l.Szeretn\u00e9nek v\u00e9gre megold\u00e1st tal\u00e1lni. Szeretn\u00e9nek v\u00e9gre nyugodtabbak lenni. A d\u00f6nt\u00e9s sokszor annak a rem\u00e9nye, hogy valami k\u00f6nnyebb lesz.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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        6. r\u00e9teg \u2013 D\u00f6nt\u00e9s<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        A legt\u00f6bb v\u00e1llalkoz\u00e1s itt kezdi a kommunik\u00e1ci\u00f3t. Pedig a d\u00f6nt\u00e9s val\u00f3j\u00e1ban a folyamat v\u00e9g\u00e9n helyezkedik el. A l\u00e1togat\u00f3 addigra m\u00e1r sz\u00e1mos k\u00e9rd\u00e9sre v\u00e1laszt kapott. \u00c9szrevette az oldalt. \u00c9rdekl\u0151dni kezdett. Biztons\u00e1gban \u00e9rezte mag\u00e1t. Kapcsol\u00f3dott. Elk\u00e9pzelte a megold\u00e1st. \u00c9s csak ezut\u00e1n hozza meg a d\u00f6nt\u00e9st. A d\u00f6nt\u00e9s nem egyetlen pillanat. Hanem t\u00f6bb \u00e9rzelmi \u00e9s pszichol\u00f3giai r\u00e9teg egym\u00e1sra \u00e9p\u00fcl\u00e9se.<\/p>

        \u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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        Szerz\u0151i jogi nyilatkozat<\/strong><\/p>

        A jelen bejegyz\u00e9sben tal\u00e1lhat\u00f3 valamennyi sz\u00f6veges, k\u00e9pi \u00e9s grafikai tartalom a szerz\u0151 szellemi tulajdon\u00e1t k\u00e9pezi. A tartalmak r\u00e9szleges vagy teljes m\u00e1sol\u00e1sa, \u00e1tdolgoz\u00e1sa, \u00fajrak\u00f6zl\u00e9se, felhaszn\u00e1l\u00e1sa vagy terjeszt\u00e9se kiz\u00e1r\u00f3lag el\u0151zetes \u00edr\u00e1sos enged\u00e9llyel lehets\u00e9ges. Enged\u00e9ly n\u00e9lk\u00fcli felhaszn\u00e1l\u00e1s eset\u00e9n a szerz\u0151 fenntartja a jogi l\u00e9p\u00e9sek megt\u00e9tel\u00e9nek jog\u00e1t.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

        A d\u00f6nt\u00e9sek l\u00e1thatatlan r\u00e9tegei \u2013 Mi t\u00f6rt\u00e9nik val\u00f3j\u00e1ban egy weboldalon? Bevezet\u0151 Amikor weboldalakr\u00f3l besz\u00e9l\u00fcnk, a legt\u00f6bb besz\u00e9lget\u00e9s a designr\u00f3l, a funkcionalit\u00e1sr\u00f3l vagy a konverzi\u00f3r\u00f3l sz\u00f3l.Legyen modern. Legyen gyors. Legyen l\u00e1tv\u00e1nyos. A val\u00f3s\u00e1g azonban enn\u00e9l j\u00f3val \u00f6sszetettebb. Az emberek nem puszt\u00e1n inform\u00e1ci\u00f3k alapj\u00e1n d\u00f6ntenek. A d\u00f6nt\u00e9seink m\u00f6g\u00f6tt olyan \u00e9rzelmi \u00e9s pszichol\u00f3giai folyamatok h\u00faz\u00f3dnak meg, amelyek gyakran […]<\/p>\n","protected":false},"author":1,"featured_media":17476,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-18525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nNeurodesign -<\/title>\n<meta name=\"description\" content=\"Hogyan alakul ki a bizalom a weboldalon? Ismerd meg a neurodesign szeml\u00e9let\u00e9t, hogy befoly\u00e1solj\u00e1k az \u00e9rzelmi folyamatok az online d\u00f6nt\u00e9seket.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/edu-webdesign.com\/en\/neurodesign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Neurodesign\" \/>\n<meta property=\"og:description\" content=\"Hogyan alakul ki a bizalom a weboldalon? Ismerd meg a neurodesign szeml\u00e9let\u00e9t, hogy befoly\u00e1solj\u00e1k az \u00e9rzelmi folyamatok az online d\u00f6nt\u00e9seket.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/edu-webdesign.com\/en\/neurodesign\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-09T10:53:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-09T13:28:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/edu-webdesign.com\/wp-content\/uploads\/2026\/05\/erzelmi-webdesign_heros-kep.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1105\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"edusikerul78\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"edusikerul78\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/edu-webdesign.com\\\/neurodesign\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/edu-webdesign.com\\\/neurodesign\\\/\"},\"author\":{\"name\":\"edusikerul78\",\"@id\":\"https:\\\/\\\/edu-webdesign.com\\\/#\\\/schema\\\/person\\\/698f61200da814ef97f4120114242988\"},\"headline\":\"Neurodesign\",\"datePublished\":\"2026-06-09T10:53:21+00:00\",\"dateModified\":\"2026-06-09T13:28:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/edu-webdesign.com\\\/neurodesign\\\/\"},\"wordCount\":881,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/edu-webdesign.com\\\/#\\\/schema\\\/person\\\/698f61200da814ef97f4120114242988\"},\"image\":{\"@id\":\"https:\\\/\\\/edu-webdesign.com\\\/neurodesign\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/edu-webdesign.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/erzelmi-webdesign_heros-kep.jpg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/edu-webdesign.com\\\/neurodesign\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/edu-webdesign.com\\\/neurodesign\\\/\",\"url\":\"https:\\\/\\\/edu-webdesign.com\\\/neurodesign\\\/\",\"name\":\"Neurodesign -\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/edu-webdesign.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/edu-webdesign.com\\\/neurodesign\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/edu-webdesign.com\\\/neurodesign\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/edu-webdesign.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/erzelmi-webdesign_heros-kep.jpg\",\"datePublished\":\"2026-06-09T10:53:21+00:00\",\"dateModified\":\"2026-06-09T13:28:10+00:00\",\"description\":\"Hogyan alakul ki a bizalom a weboldalon? 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